11/3/08

BRITISH ROCKERS ASIA ANNOUNCE GRAND PRIZE WINNER

New Mexico Fan’s Video for “An Extraordinary Life”
Selected by ASIA as Song’s Official Online Music Video


In what may be an exciting new case of “life imitating art,” the acclaimed British rock super-group, ASIA has announced Doug Purdy of Albuquerque, New Mexico, as the grand prizewinner of the band’s QuickTime music video contest for “An Extraordinary Life.” The video contest was launched by the band, its label, and strategic partners as a new initiative between ASIA and its fans. For the contest, (which was hosted by www.asiavideocontest.com), ASIA fans were invited by the band, in partnership with QuickTime, to create their own music videos for “Extraordinary Life,” a track from ASIA’s new EMI America Records album, PHOENIX.

The song was designed to celebrate the positive aspects and memories in everyone’s life, and encourages the listener to “Carp Diem;” living every day to the fullest. The song was written by ASIA members John Wetton and Geoff Downes in direct response to Wetton’s recent successful recovery from open heart surgery. Purdy’s video, like many others entered into the contest, contains personal home video footage and photos interspersed with footage of ASIA performing the song, for unique interactive experience.

“This was a unique way of connecting with our fans, via the web,” says Carl Palmer, drummer. “It was interesting to see the type of images our fans thought could fit the song, itself.”

As the contest’s top prizewinner, Purdy has also won an Apple MacBook AIR laptop, custom etched with ASIA’s logo. In addition, his creative video has been selected as the song’s official online music video by ASIA’s Geoff Downes, Steve Howe, Carl Palmer and John Wetton. The video is featured at ASIA’s official websites, www.myspace.com/asia and www.originalasia.com.

PHOENIX, ASIA’s first studio album since 1983 with all four original members, was released in North America on April 15, 2008 by EMI America Records. Since 1982, ASIA has sold more than 15 million albums, and the band recently completed its latest 52-city world tour (the third since the band re-formed in 2006) to support the global release of PHOENIX.

Media Contact: Bruce Pilato - brucetune@aol.com
585-454-2756
http://www.originalasia.com

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